5 Brand Reexamination Triggers

Have you looked at your own brand lately? Really stopped and looked at it closely, to see whether it’s still working for your business and making you look great? Small businesses should check up on their brands at least once a year. It’s like spring...

Do You Have A Vector File Of Your Logo?

A vector file of your logo is one of the most valuable items that you can have in your small business's brand kit. What is a vector file? It's a file that was created in Adobe Illustrator or a similar drawing program. It's called a vector file because...

Stretching Your Brand Too Thin

Want to make life hard for your brand? Try making it talk to 2 separate target audiences at the same time!  Brands should be built to connect with your ideal client. Let's say you have 2 audiences – say, housewives over 40 who are dealing with aging...