If you ask your clients about your brand, your services, and your processes, and listen and respond to their feedback, then you're giving your clients a great gift: you're letting them help design the experience that they would most like to have with you.

You're letting them help you make the experience of working with you more pleasant – easier, more rounded, more luxurious. If you ask the right questions, you can also make the experience that you give them more effective: both for them and for you!