How Did Your Brand Perform In 2010?
How did your brand perform this year? Did it meet or exceed your expectations as set out in your business plan?
In order to be strategic about your brand’s growth and development, take a look at how your brand has been doing. Then, plan for what you would like your brand to do – and don’t forget to measure whether you’re being successful in meeting those goals.
Having a brand strategy can help you take your brand from being “just pretty” to being an effective tool that helps you grow your business. When you measure your brand’s performance on a regular basis, you can see what’s working, what’s not and how you need to add to or change your brand to get the results you want.
Since I know the end of the year is a busy time for many small business owners, I’ve developed a quick worksheet that will get you a quick overview of your brand’s performance in 2010 and show you where to go in 2011. Download the complimentary worksheet here!