Brand Authenticity and Your Reputation

It’s your responsibility as a business owner to make sure that your brand accurately, authentically shows what your business is all about. The last thing you want is to create a sensational brand, or one that gives your customers the wrong idea of what you can do for...

An Interview For You

I was interviewed by Laura Cross of Expert Entrepreneur on her Rock Your Expertise telesummit. I thought you might want to listen in. During the interview I talk about the top 3 ways to create a perfect-fitting brand, and there’s a special offer on how you can...

What Does Brand Clarity Feel Like?

How do you know when you’ve FINALLY got brand clarity?  After all, your business vision has always made total sense – in your head.  And then you tell people about it… you’re very excited… but then the craziness starts.  You get that confused face in return. You know...