Did you know that if you’re in business, you already have a brand – even if you haven’t designed a logo or any marketing materials.
How can that be?
You have a brand even if you haven’t designed anything at all because a brand isn’t just about design. Your brand is how others see your business – how they perceive you. And that happens whether you design things or not.
Your customers and the people that you interact with will always develop a perception of what they think your business is all about. So, even if you don’t know what to say about your business, or if you don’t have any materials designed, you’ll still have a brand in your customers’ minds.
Why not help them get the right idea by designing a brand?