Did you know that if youâ€™re in business, you already have a brand â€“ even if you havenâ€™t designed a logo or any marketing materials.
How can that be?
You have a brand even if you havenâ€™t designed anything at all because a brand isnâ€™t just about design. Â Your brand is how others see your business â€“ how they perceive you. And that happens whether you design things or not.
Your customers and the people that you interact with will always develop a perception of what they think your business is all about. So, even if you donâ€™t know what to say about your business, or if you donâ€™t have any materials designed, youâ€™ll still have a brand in your customersâ€™ minds.
Why not help them get the right idea by designing a brand?