- Does your brand contribute to your reputation’s bottom line? Is your brand and image making you look good? Are your materials engaging and impeccable? Are you developing a good reputation by being real and authentic in your brand? Does your brand clearly show the values that you stand for?Are you doing a good job of delivering on your promises? This goes for when you’re delivering your service, certainly – but it goes further than that. To build a strong reputation, you have to deliver quality content in your newsletter, your free reports and teleclasses, on your website, in your blog and everywhere else!Can your clients clearly see that you’re not just “in it” for yourself? It should be clear that you’re in your business to serve and that you really and truly care about what you’re doing. This makes them want to learn more, invest with you and come back for more.
And, are your clients spreading the word about how good you are? Do people hear good things about you? Do they get referred?
- Your brand can extend your reach. If you’re an entrepreneur, chances are that you need some help spreading the word about your business… in the form of affiliates, partners, raving fans and messengers. Does your brand make you remarkable – and make people want to talk about you (in the good way, of course)?The other half of being remarkable is that you want the way your brand stands out to be clear, so that when people are talking about you they’re saying what you want them to say and they’re spreading the word in an interesting and engaging way. Your messengers need to know what to say so that their efforts can make as much impact as possible.How does this loop back to profit? Because the more people who know about you… the more people who can become your fans, get onboard with your services and then carry your message out into the world again. It becomes a self-sustaining loop of new clients and new opportunities. And, that equals profit!
There are 2 more ways you can experience profitability beyond money.