Naming Your Newsletter

Question: “I’ve always called my newsletter by my business name. Should it have a name of its’ own? Answer: “Naming your ezine something different gives you a chance to expand your brand family – to add another individualized member onto your...

Renaming Your Brand

Renaming is a big decision for your brand, and not one to be made lightly. How do you know if you should rename your company, your brand or your website? You should really do an in-depth assessment and analysis of your brand’s traction and equity. This involves...