Decide what you want your brand’s message to be – and then fit the words to that.

You’d have to think about:

  • The message of what your brand’s all about
  • The emotion you want your brand to convey
  • Who your ideal clients are and what sorts of words would best communicate with them
  • What your ideal clients really want from working with you and how they want to feel

Then, you want a name that’s:

  • URL-available
  • Memorable
  • Easy to say and understand – without spelling it out or other craziness (in teleseminars and voice mail)
  • Doesn’t “look weird” in print (some words just look bizarre)
  • Feels delicious for you to say and own!

 How did you choose your business name?