Question: “I’ve always called my newsletter by my business name. Should it have a name of its’ own?

Answer: “Naming your ezine something different gives you a chance to expand your brand family – to add another individualized member onto your brand family tree. You can give this family member a bit of its’ own personality. It can also help your newsletter take its’ rightful place in your marketing funnel – as the low-cost, no-access-to-you, serves-tons-of-people point of entry.

How is your newsletter distinct?