Does your brand ever feel like your stuff’s all over the place? Do you have design shame, because you know your brand doesn’t look good or make sense to the people reading it? Do you apologize for your business card as you hand it out? Are you horrified of what people would think of your website if they Googled you?
That’s what it’s like when your brand is chaotic and out of control. You feel scattered, ashamed and hesitant to market. Your potential clients see the train-wreck that is your brand and move on to work with someone else. Your business and your bottom line suffer.
There’s a way to escape the chaos, and to create a classy brand that’s well-thought-out, professional, and makes clients want to hire you.
All you have to do is make a brand plan. That will get you 3 big benefits: Clarity, Consistency and Ease.