First, determine the “path to working with you” that you want your visitor to experience. For example:
1. Sign up for my newsletter.
2. Get started w/ my intro product.
3. Learn more in a strategy session.
4. Then tell them to hire you for transformational work!
Everything on your site should clearly guide them through this path.
Other website must-haves:
- A strategic plan for maximizing the site’s effectiveness.
- A look and feel that matches your other online and printed marketing materials.
- Design that is clear, clean, consistent and gorgeous.
- Copy is compelling and addresses their wants, needs and desires.
- User-friendly links and navigation so that people can find what they’re looking for easily.
- Information that answers their questions and showcases your expertise to establish credibility.
- A complete set of internet marketing tools to support and coordinate with your website – like a newsletter, social media graphics, sales pages, opt-in pages, etc.