What I’ve learned about consumers and clients from my dog:

Sometimes it’s hard for your clients and customers to tell the difference between “want” and “need” – the lines get blurred and it feels like they both want and need whatever it is you’re offering.

My dog does this constantly with food. He both wants and needs it all the time. And if he had his way, he’d get in a lot of trouble!

It’s my responsibility with my dog to tell him when he’s ready for more food. Just like it’s your responsibility with your clients to help them determine whether they’re really ready for your services. Don’t let their wants and needs get them in trouble… or hurt your reputation by letting them get in too deep, too soon.