Too many business owners get carried away with their websites and try to say everything they can think of about their business on their site.
Think about this from your visitors’ perspective – they have just met you, or are in a hurry, and you’re telling them your entire story.
Overwhelming! And too much for the time they have available.
Instead, think about the first step you want your visitor to take. Focus most of your website on that, and then highlight the other options. This will increase conversion to your first step.