My client, Ben Utley, sent in these thoughts on his new website – and they’re so strategic that I just had to share (it’s a proud mama-bear moment when your clients turn into branding geniuses themselves!)
1. Visitors are not trying to opt in – they’re looking for a reason to rule me out. (This follows the principle of adult education that they seek only what’s immediately applicable)
2. Every link is a promise. And every click says, “OK, prove it,” giving me a chance to keep my promise and build trust, or to break it.
Gold star, Ben!
About Ben Utley
I’m a Certified Financial Planner™ with Physician Family Financial Advisors Inc., a fee-only financial planning firm serving physicians in several states from coast to coast. http://www.physicianfamily.com