Sometimes one little letter makes all the difference.

And a typo can show you what you’ve been trying to say all along.  I am so grateful for that typo – I have tears in my eyes from the relief it’s brought.

Let me explain… it’s all about the difference between inciting and inviting.

I’ve been trying to be “A Marketer” for years. Instead of being a design innovator, a creative thinker, a break-the-mold genius like I’d set out to be when I started in on this business extravaganza; I thought I had to market and convince people to do business with me.

And, somewhow, I thought I had to do marketing in the standard way.

Because I thought that was the way that things had to be if I was going to be “in business”. Especially in “this economy”.

And it’s always felt icky.

Because being “A Marketer” asks you to incite your ideal clients: To goad an individual
or a group to take some action or to express some feeling.


Seriously, that just feels kind of slimy.

Yet, I want to be heard. I want to be seen. I want to be understood. So that my thinking and my message can get out into the world.

And I don’t want to get what I want by inciting. It doesn’t work for me.

I want to invite.

To ask my wonderful, perfect clients and future-clients to come over and play with me.

Just look at the gorgeous things that “invite” means:

1. to request the presence or participation of in a kindly,courteous, or complimentary
way, especially to request to come or go to some place, gathering, entertainment, etc.,
or to do something: to invite friends to dinner.
2. to request politely or formally: to invite donations.
3. to attract, allure, entice, or tempt.

Feels better than “to goad”, right?

I suspect that I’m not alone. Not by a long shot.

If you want to leave the icky energy of inciting behind, and start inviting your ideal clients to work and play with you, then please join me!