3 Ideas To Ick-Proof Your Brand

Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your brand is made up of the look, the feel and the experience of doing business with you. Does it look like a mess? Is your design all over the place? Have you outgrown them and become more sophisticated and evolved? Does it feel pushy or sleazy? Are you using tactics that you think you need to use to make sales? Do you find that when you market, you wind up feeling like a slimeball? Is the experience in your brand one where your clients feel comfortable, cherished and welcomed? Do they understand what’s going on every step of the way with you, so that they know how to make the most of their time working with you? Or do they feel like you’re just trying to get them to buy, and then rushing through the deliverable so you can move on to the next client? In any case, an icky brand is no fun. It’s gross and uncomfortable, for both you and your clients. Join me in stamping out ickiness in branding. Your brand should represent you with integrity and make you proud. Your marketing should make your precious, ideal clients feel special, honored and seen. And once you welcome new clients in, they should be made comfortable and really taken good care of – throughout the process of working with you....