
Whatever the case or cause, here are some ideas for increasing the value they get from buying in:
- How can you increase their reach? Giving them better list-building results will increase the value automatically.
- Who can you introduce them to directly? Can you have a way for your participants to meet each other and network – say, a private Facebook group just for them, with some planned engagement and interaction, so they can get to know each other and extend their networks that way?
- Can you bring your other skills to the party and enrich their experience? For example, I know a health coach who has a lot of business expertise. She could create a little training for the participants that teaches them how to maximize the opportunity.
- Ask others to create training for your speakers. The key would be to niche this down to a very specific transformation, in the smallest time investment possible – make it really value-packed. So that busy people can consume it, be wowed and get huge transformation. Short, sweet, to-the-point and amazing…
- Bring on sponsors and get your participants a deal with said sponsors. That could be cool and innovative…
- Invite people to a live event “meet and greet and bit of education” 1-day… a huge value-add for speakers. They could meet each other and get a bit of training.
- Prizes! People seriously (heart) prizes. I saw a whole livestream class (with a decent price point) today whipped into a frenzy over the promise of future prizes. So, pick something to incent – high-performing affiliates? Though there might be another prize for something else – one for most sign-ups, another for something more attainable for everyone so that everyone can have a sense of getting to play?