When you’re doing your strategic business planning for next year, don’t forget your brand!

Create your strategic business plan first and then ask these questions for each element of your plan:
1. What does this mean for my brand?
2. Does this align with my brand?
3. What can I use from my existing brand to support this?
4. What do I need to develop in my brand to do this right?
5. How will my clients see this?