Today I’m thrilled to introduce you to my friend, Valencia Ray, here to share another way to look at branding. Enjoy!
Branding from your â€œTrue Essenceâ€ is the power behind authentic branding. For 21st century business success, collaboration and connection is more important than ever. Going, going â€“ gone â€“ are the days when a â€œLone Rangerâ€ attitude and competition thrives in the marketplace.
In order to thrive, particularly in the small business arena, one needs to come from â€œwho you really areâ€. Relationship reigns. People are more intuitive now than ever before, and this is a good thing in my eyes. This is where our powerful brain can trip us up. Itâ€™s not the fault of the brain. The brain/mind nervous system is a marvel to behold. The problem is HOW we wire it.
Typically, most people come from a place of comparing themselves to others and wanting to â€œfit inâ€ at all costs. This blocks our heart and comes from a place of fear and competition. This will not work well anymore. A good 95% of who we think we are and what runs our life is in our subconscious mind; our feeling nature. It limits what we think we can be, do or have for most people.
In fact, we are conditioned to come from a starting point of â€œdoingâ€ to â€œget or haveâ€ and then we think we can â€œbeâ€ successful. This is totally backwards. Yet it takes courage to start with â€œbeingâ€. We need to make the time to reflect and learn how to let go of self-limiting stories around our self-identity that hold us back from bringing our business talents and message to the world. Then we can â€œbe realâ€. We can then have the powerful insights we need to come up into our awareness to create our â€œrealâ€ brand.
A self-aware business owner is one who has cultivated confidence and self-acceptance from the â€œinside outâ€. This is the way to a brand that is uniquely YOU and calls out to your ideal client. When you â€œhit your pitchâ€, coming from your soulâ€™s unique calling and vibe, then those you are meant to help can â€œseeâ€ you. This is also a practical way to integrate spiritual, emotional, mental and physical aspects of our self.
Those brain â€œstoriesâ€ (this is literal according to brain research) are the gateway to tapping into our true inner genius and potential. When we understand how to release these stories, or, â€œcataracts of the soulâ€ we can see our authentic brand, we can see our True Self. This is the way to create a brand that is authentically YOU that boosts your visibility in the noisy marketplace. It is created by collaboration between your own Mind and Heart â€“ the â€œUltimate Power Coupleâ€.
So, as you reflect on the real YOU, and create your brand, ask, â€œWho am I â€“ reallyâ€ and â€œWhyâ€ do I want to bring this message/product/service to the world?
Brand is â€œenergyâ€ â€“ not just a catchy tag line or visual. It reflects your deeper intention. When we â€œretrain our brainâ€ to make friends with our inner critic and become more self-accepting and mindful, we are truly able to hear the inspiration that creates a brand that stands out in the crowd. It will be our unique brand. We will be much less afraid to shine and stand out.
As Oscar Wilde said, â€œJust be yourself; everyone else is takenâ€.
I say, simply â€œBe YOU, Magnificently.
What are your thoughts?