I had a question from a client who has big competitors who are giving flashy, expensive gifts (gift cards, trips to Disneyland, etc.) She’s a small business who can’t give big gifts without raising her prices.
Small businesses can have trouble competing with big-company gifts, especially when those big companies come with big budgets.
But small businesses have some major advantages: relationship capital, meaning over money, flexibility, catering to individual clients more easily, and their unique voice.
My questions back to open up some possibilities: