I’m taking a stand.
You know the ones I’m talking about…
The ebook that you open, take one look at and sigh. You were so excited to download this free “amazing” thing and then when you got it, you felt let-down. Deflated!
Because this ebook turns out to be page after page of dull and droning text slapped into Microsoft Word and then made into a PDF.
Perhaps there’s an image or two sprinkled in, but it’s just not enough to make slogging through the content feel fun.
Maybe you manage to read a page or two, or half-heartedly skim through it.
Then you leave it cluttering up your desktop, thinking, “one day, I’ll be more into this…”
Until that fateful desktop-cleaning day, when you finally drag this poor unread ebook over to your trash.
Don’t let that poor, unread ebook be YOUR ebook.
You’ve invested your time, soul and brains into creating some hot (dare I say sexy, even) thought leadership.
Why not go those extra inches towards the truly great and create an eBook that’s worth reading?
That way, your audience will download your eBook and get wrapped up in it. They’ll devour every word that you so lovingly wrote. They’ll do the exercises you created.
And, then the very best thing of all will happen…
They’ll learn from you.
This moment of learning takes what has only been stories and social proof for them and transforms it into personal experience. They get to really benefit from your work and to get a glimpse into what you offer in a way that has a huge impact on their lives, businesses or even both all at once.
Personal experience will take your marketing beyond being just marketing into being valuable and valued by your subscribers and readers.
How to get a thumbs-up for your excellent eBook
1. Create your eBook to generously teach your readers something. Get them some results!
2. Follow this checklist to make sure your eBook’s up to par: http://www.brandstyledesign.com/?p=1143
3. Integrate activities, questions, photos, videos, slide shows and image libraries to your book to make it more engaging and interesting!