A few days ago, I wrote about being a gemini and how that twin-fluence has me moving in two directions at once… talking about inviting (not icky) branding and ways to build your big list with interactive eBooks.
At least, that’s how looked at first. What on earth could inviting branding and cutting-edge big-list building ebooks REALLY have in common?
Here’s the story…
The Inviting Branding interactive eBook started it all.
I got inspired to design this fabulous eBook because I wanted to use some cool new technology to create a book that would appeal to everyone and inspire them to really play with my content to learn in a whole new way.
And, because I didn’t just want to make a plain-jane, blah-blah ebook with my thought leadership!
It was fun. It was cool. I went from “idea” to “published author” in a weekend.
Then, the real excitement and rumblings started. Other people thought it was cool. They wanted to know what it was, how it worked, how I made it. AND my list started growing by bucketfuls.
People were responding to not only the ultra-coolness of the interactive ebook itself, but also to my use of Inviting Branding Principle #8: Generously Give Awesome Party Favors.
And, that’s how Inviting Branding became cutting-edge and how I realized I had to teach this stuff now.
Of course, if you want to know more about how to use generosity and awesome party favors in your business – specifically, to make an interactive ebook that’s interesting and encourages your clients to read it and follow through… check out The Future of the eBook, a short course coming your way very soon.