Alignment In Your Small Business Brand

I was working on a new project that started off as easy, and suddenly started to get hard. And we’re not just talking head-scratchingly hard, but banging-my-head-on-the-Word-document hard. To make a long story short, I went back to my brand for the project, and looked...
Affili-ick?

Affili-ick?

Brainstorming ways to take the ICK out of my next affiliate campaign… for the summit. The challenge: How to give my champions enough info so they can spread the word easily – but not write one of those canned, droning, blah messages that you see so often....

On Failing

I’m launching my very first summit and my brain’s yammering at me with thoughts about failure (of course). Do you ever get that? What if it fails? What if it flops? What if no one comes? What if no one likes it? What if I mess it up? And, of course, in...