I was working on a new project that started off as easy, and suddenly started to get hard. And weâ€™re not just talking head-scratchingly hard, but banging-my-head-on-the-Word-document hard.
To make a long story short, I went back to my brand for the project, and looked at the original tone: explorative, questioning, fun, friendly, innovative.
Then I looked at the page Iâ€™d been writing: full of definitive answers, highly structured, authoritative and structured in the same-old way.
No wonder it got hard.
The moral of the story â€“ keep your small business brandâ€™s tone close to heart and head when youâ€™re creating your programs, designs and copy and make sure allâ€™s in alignment.