Hi, my name is D’vorah Lansky and I am excited to share this blog post, on the topic of Digital Publishing, with you. I’d like to thank Erin for hosting me during this virtual tour, in honor of Digital Publishing Virtual Summit, where we feature 20 world-renowned book marketing experts.
Giving readers a sneak peek of your book will yield increased book sales. A simple solution for providing a sample of your book to potential readers is for you to offer a free chapter of your book right from your website. This gives you control over what they receive and provides you with the opportunity to include a cover page and a compelling invitation for people to purchase your book or connect with you, at the end of the sample chapter. This also provides you with a way to grow your list of subscribers and create the opportunity for an ongoing relationship with new readers.
Create a Word document that includes:
- Cover page
- Table of Contents
- About the Author and a Note from you
- Free chapter
- Back matter with a call to action or invitation to purchase your book
- Page footer that includes the URL to your website along with the title of your book.
Save the Word document as a PDF file and upload it to a hidden page on your website. Include the cover image of your book and a link with instructions on how to access their download. Be sure to thank the reader for their interest in your book. You may want to include a graphic image which invites them to purchase your book on Amazon.
The reason you want to provide the PDF version rather than the Word version is that when people click on the link to a PDF file, it opens up the page online. When they click on the link to a Word doc file, they receive a pop-up box requesting permission to download a file, and this could scare of potential readers. Additionally, your content is more protected in a PDF file, rather than an editable Word document.
Set up an opt-in form on your site and invite people to enter their name and email address in exchange for a chapter of your book. This will provide an easy way for you to send them the link to your free chapter and provide you with the opportunity to begin building a relationship with them.
The most effective location for your opt-in box is at the top right of your website as that is where people are accustomed to seeing subscriber offers. Be sure to select an opt-in form that has the branded colors of your book and/or website and that you word your offer for a free chapter in a way that encourages people to share their contact information with you.
Be sure to include a warm note at the beginning of the free chapter as this is another way to being to build a relationship with your readers.
Have you ever purchased a book after viewing a sneak peek of the content? Do you have any questions about this process? Scroll down to share your thoughts and join in the conversation.
If you’d like to learn more about digital publishing; how it’s grown and where it’s going, join us for the Digital Publishing Virtual Summit where Erin Ferree presents How My iBook went Viral and How Yours Can Too!
What if the format of your book were remarkable enough to get it talked about and passed along? It’s possible! In this informative workshop Erin Ferree will share how: Her new eBook went viral and surprised everyone, she incorporates interactivity into her eBook to up the “cool factor”, a brand-new technology tool makes this all possible, and how you can make your own viral eBook and get the attention you need to succeed.
Enjoy this Digital Publishing Virtual Tour! May the gems gleaned aid you on your path as you share your message with audiences across the globe!
If you are interested in the topic of Digital Publishing, consider joining us for the Digital Publishing Virtual Summit! Check out this impressive group of world-renowned experts at: Digital Publishing Virtual Summit
D’vorah Lansky, M.Ed., has been marketing online and mentoring leaders since 1994. She is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online.
She is the producer of the annual Book Marketing Conference Online and this year’s Digital Publishing Virtual Summit, as well as the founder of the Book Marketing Alliance and the Book Marketing Made Easy Academy. D’vorah coaches and trains authors around the globe, in online book marketing practices.
Join us for the Digital Publishing Virtual Summit! Listen as 20 world-renowned experts share their wisdom.