What I’ve learned so far:
1. It looks like a ton of work from the outside, right? When you see these things get put together, it’s easy to think, “Wow, a lot went into that – a big investment of time, money, creativity and putting things together!” And I’m here to tell you that that’s absolutely correct. You’ll want to set aside a good chunk of time to do everything that needs to be done and to do it well.
2. Having a really focused topic helps on many fronts – with promotion, with affiliates, with writing. Instead of “a big summit on a bunch of marketing stuff” I could market “a meeting of the minds on what’s going on with free gifts”. This helped conserve my sanity in a big way.
3. There are a lot of details that you can add to the summit to really add value – from beautiful graphics on the sign-up page, to detailed wrap-up emails, to intro music on the recordings, album art on the final deliverable MP3s, gorgeous PDF tip sheets… the list goes literally on and on. These fine touches are the icing on the cake that show your attendees and speakers how much you care.
4. Don’t overlook the tech issues that can arise when you’re delivering the summit. People will have a hard time tuning in (most likely). I’ve written a couple of posts about that already here (from the user perspective, things you can have your listeners try) and here (things you can set up on your end to make the tech better).v
5. Get clear on what you want out of the summit. List building? Interesting chats with your speakers? To deeply explore a topic? To monetize into a program? All of your actions will be informed by which of these you choose to emphasize.
If you want to see how I put this all into practice, check out The Future of the Free Gift Summit.
And now, today’s question:
If you’ve hosted a summit, what was your biggest learning?