When you’re developing your brand, you’ve got to make sure you’ve got its’ back – from a legal standpoint. That means knowing what’s going on with trademarks, if you’re in the United States.

The trademark symbols are a bit confusing, and incredibly important for establishing your rights with your brand.

Here’s an extremely brief guide to what’s what.

TM indicates that you intend to trademark your logo (or that your application is processing).

The Register mark ® may only be used after you have completed the official trademark registration process with the US Patent and Trademark Office.