Evolving a brand is the process of changing a design to bring it into congruency with the business’s growth.
Evolving a brand doesn’t always mean that you have to create a whole redesign. Sometimes an evolution can really be quite small.
In this case, all we did was change the banner and one color on the site for a dramatic difference.
Here’s the before:
And the after, with a more brand-centric banner background of dots, a coaching-question icon, the updated logo for the company and a new type treatment. Then, below, we changed just the middle color in the gradient for more contrast.
Where can you make small changes that will make a big difference?