A client called me today to discuss changes to her business card.

Turns out, the very act of creating the design and then getting out there and using it helps them get more clear, more focused, more straightforward about presenting themselves.

When we’re designing together, there’s an expectation that how you show up in the world will evolve and change and get better + crisper because we’ve designed for it. And then the design will evolve to show it.