Your visual presence is sort of like branding.
Except itâ€™s a whole lot more than just that.
When I used to say, â€œbrandingâ€, people would sayâ€¦ isnâ€™t that just like your logo? Or your website?
Not quite.Â Theyâ€™re parts of your brand, but a whole brand is made up of many partsâ€¦ all of the fine, delicious visual details that show the truth about your business and give it an identity all itsâ€™ own.
So Iâ€™ve voted in a new word. Presence.
Because presence shows that your thing exists.
A visual presence gives your service or your idea body and shape that can be shared with others.
Because presence is tangible.
Presence has a depth, some oomph behind it. A weight and momentum to it.
Because presence has the capacity to grow and change.
Presence-makingÂ is not a one-time event in the life of your business. Your business is a living, growing, changing thing and as it evolves, your presence will shift too.Â Presence is nimble, and unless you change something at the heart of your business, you shouldnâ€™t have to redesign completely.
Because presence makes an impact.
You can feel a presence when itâ€™s in the room with you, and youâ€™ll know itâ€™s absence in your life when it leaves. Your clients can feel it too. It commands attention.
Look at your designs from this stance.
Do they exude presence?