People buy based on both emotion and logic

Customers will buy your products or services for both emotional and logical reasons. Your marketing has many components, and each is suited to both emotional and logical buying triggers. But, these components are often more well-suited to one or the other. Design...

Why you should get a P.O. Box

Well, not necessarily a P.O. Box, but a mailbox for your business. I actually recommend contracting with The UPS Store if you have a local branch that's convenient for picking up mail a couple of times a week. They accept packages, and are usually very good about...

The Jobs of your Marketing Materials

To bring in new clients: Of course, this is the basic reason why most small businesses market. But, it had to be said! To help you keep in touch with past clients and to let them know how they can continue to use your services, or what other products they can buy....

Your logo’s jobs – continued

3. Your logo needs to be technically well-done. This means that it needs to be: Scalable: Your logo may need to be blown up to the size of a billboard, or shrunk down to the size of a postage stamp. Created as a vector art file: You need to have your logo as an EPS or...