by Erin Ferree | Feb 25, 2009 | Article Ideas
Like the clothes in your wardrobe can go “out of style” as fashion changes through the seasons, your website graphics can begin to look dated after a few years. As new design trends become popular, and as web technologies change and grow, your website can...
by Erin Ferree | Feb 9, 2009 | Article Ideas
Customers will buy your products or services for both emotional and logical reasons. Your marketing has many components, and each is suited to both emotional and logical buying triggers. But, these components are often more well-suited to one or the other. Design...
by Erin Ferree | Feb 2, 2009 | Article Ideas
Well, not necessarily a P.O. Box, but a mailbox for your business. I actually recommend contracting with The UPS Store if you have a local branch that's convenient for picking up mail a couple of times a week. They accept packages, and are usually very good about...
by Erin Ferree | Jul 21, 2008 | Article Ideas
I get a lot of questions from small business owners who have two major problems or two services that they solve in one business. I'm not really sure why this is so prevalent – but I have a feeling that it might have to do with the reluctance that a lot of...
by Erin Ferree | Jun 20, 2008 | Article Ideas
To bring in new clients: Of course, this is the basic reason why most small businesses market. But, it had to be said! To help you keep in touch with past clients and to let them know how they can continue to use your services, or what other products they can buy....
by Erin Ferree | Jun 2, 2008 | Article Ideas
3. Your logo needs to be technically well-done. This means that it needs to be: Scalable: Your logo may need to be blown up to the size of a billboard, or shrunk down to the size of a postage stamp. Created as a vector art file: You need to have your logo as an EPS or...
