Your logo’s jobs

Your logo's jobs are: 1. To communicate to your target audience. Your logo should tell your business's story to your target audience. The 4 things you need to know:  Who you are (your personality, values, and mission – as a business) What you...

The Marketing Money-Pit

I did a lot of home improvement last summer, and found myself thinking about that old Tom Hanks movie, "The Monday Pit" – where a couple tries to repair a house that just keeps falling apart under them. The stairway falls apart, the bathtub falls...

Branding Is Like a Fairy Tale

"Once upon a time, in a land far away, there was a little girl who wore a red hood everywhere she went.One day, her mother sent her to her grandmother's house in the next village, with some goodies in a basket. In order to get there, the little girl had to go...