My designer/ brand strategist heart is singing! I recently coached a client who was considering a not-so-bold vs. bold choice for their website. The resulting coaching has lots to learn from: The bold choice is more memorable. The more unique elements you use in your design, the more likely it wil be that you’ll stick […]
Archive for Small Business Branding
Are there any simple key things to look for in a good design? (If I say balance – what would that mean?)
Here’s today’s question of the day… and my answer… Balance is definitely one of them – and this simply means that the design doesn’t feel too heavy/light in any area. That there’s a good rhythm to the visual elements. Appropriate use of color. The color palettes they use could be refined or outlandish – either […]
This is why I plan for designs to evolve.
A client called me today to discuss changes to her business card. Turns out, the very act of creating the design and then getting out there and using it helps them get more clear, more focused, more straightforward about presenting themselves. When we’re designing together, there’s an expectation that how you show up in the […]
What Is Visual Presence?
Your visual presence is sort of like branding. Except it’s a whole lot more than just that. When I used to say, “branding”, people would say… isn’t that just like your logo? Or your website? Not quite. They’re parts of your brand, but a whole brand is made up of many parts… all of the fine, […]
Creating a new program? Consider its’ impact on your brand…
Branding and design questions you should ask yourself when planning a new program: 1. How does this relate to your other programs and offerings? Think of them as a family tree, how does this fit in? 2. How do your clients/ people you serve want to feel when they’ve interacted with you? Your design should […]
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