by Erin Ferree | Mar 19, 2013 | Small Business Branding
My designer/ brand strategist heart is singing! I recently coached a client who was considering a not-so-bold vs. bold choice for their website. The resulting coaching has lots to learn from: The bold choice is more memorable. The more unique elements you use in your...
by Erin Ferree | Feb 12, 2013 | Small Business Branding
Here’s today’s question of the day… and my answer… Balance is definitely one of them – and this simply means that the design doesn’t feel too heavy/light in any area. That there’s a good rhythm to the visual elements....
by Erin Ferree | Jan 16, 2013 | Small Business Branding
A client called me today to discuss changes to her business card. Turns out, the very act of creating the design and then getting out there and using it helps them get more clear, more focused, more straightforward about presenting themselves. When we’re...
by Erin Ferree | Jan 9, 2013 | Small Business Brand Strategy, Small Business Branding
Your visual presence is sort of like branding. Except it’s a whole lot more than just that. When I used to say, “branding”, people would say… isn’t that just like your logo? Or your website? Not quite. They’re parts of your brand, but a whole brand is made up of many...
by Erin Ferree | Dec 17, 2012 | Small Business Branding
Branding and design questions you should ask yourself when planning a new program: 1. How does this relate to your other programs and offerings? Think of them as a family tree, how does this fit in? 2. How do your clients/ people you serve want to feel when...
by Erin Ferree | Nov 20, 2012 | Small Business Branding
Do you ever feel like you want to break the rules in business? To do something different, exciting, and out-of-the-box for a change? My client Andrea J. Lee is challenging the status quo and showing entrepreneurs how to boldly go where other businesses haven’t...
