Getting unstuck with your brand

Everybody gets stuck. Especially me. I’ll be rolling right along, getting creative, making stuff… and then it’s like I roll through a sticky-taffy roadblock, like in an old cartoon. And things grind to a halt. This seems to happen more often when...

Icons For Small Business Branding

The KFC Colonel. Apple’s Apple. TD Bank’s Green Chair (for my Canadian friends). These are three different kinds of powerful icons that these big businesses use in their brands. Let’s examine how they’re using them and what they do for them...

Alignment In Your Small Business Brand

I was working on a new project that started off as easy, and suddenly started to get hard. And we’re not just talking head-scratchingly hard, but banging-my-head-on-the-Word-document hard. To make a long story short, I went back to my brand for the project,...