by Erin Ferree | Aug 1, 2012 | Small Business Branding
When you’re developing your brand, you’ve got to make sure you’ve got its’ back – from a legal standpoint. That means knowing what’s going on with trademarks, if you’re in the United States. The trademark symbols are a bit...
by Erin Ferree | Jul 12, 2012 | Small Business Branding
You may be missing a big chunk of your brand without even knowing it’s gone! And if you’re missing this piece, your brand will seem like it’s not rolling along smoothly – it will feel clunky or rough around the edges. There’s one piece of...
by Erin Ferree | Jun 6, 2012 | Small Business Branding
Everybody gets stuck. Especially me. I’ll be rolling right along, getting creative, making stuff… and then it’s like I roll through a sticky-taffy roadblock, like in an old cartoon. And things grind to a halt. This seems to happen more often when...
by Erin Ferree | Jun 2, 2012 | Small Business Branding
The KFC Colonel. Apple’s Apple. TD Bank’s Green Chair (for my Canadian friends). These are three different kinds of powerful icons that these big businesses use in their brands. Let’s examine how they’re using them and what they do for them...
by Erin Ferree | May 29, 2012 | Small Business Branding
I was working on a new project that started off as easy, and suddenly started to get hard. And we’re not just talking head-scratchingly hard, but banging-my-head-on-the-Word-document hard. To make a long story short, I went back to my brand for the project,...
by Erin Ferree | May 18, 2012 | Small Business Branding
Where I live, there are 4 traffic lights between my house and the main road. So, before I can really get on my way in any journey, I usually have to stop, no matter where I’m going. Some days, I even have to stop and wait at all 4 lights. All this stopping and...
