Choosing colors for your brand strategy

Choosing colors for your brand strategy

A friend asks: “I have a few questions about selecting colors for my site, business cards & other visuals for my business. Is there a process, or science that insures that the look of these items fits the brand message for my business?” Ah, color. One...

Consistently Designing With Color

The last important consideration when designing with color is making sure that you use it consistently, across all of your designed materials. How do you do that? 1. Decide what colors you will use in the logo design stage of the process. Use the brand definition of...

How To Use Color Creatively

Printing ideas: Use colored paper. When I say color, I’m not necessarily talking about printing all of your materials in color. You can print in black and white on a colored paper and still gain significant impact. If you do this, consider getting a unique paper...