by Erin Ferree | Feb 9, 2012 | Consider Your Clients
After all, this is where all my experience comes from… I started out as a graphic designer, helping very-first-timers design their first business brands. Along the way, I learned many, many valuable lessons about designing your first brand… so I thought I should...
by Erin Ferree | Jan 12, 2012 | Consider Your Clients, Small Business Branding
Now, that sounds just like exactly what you need to get your business fired up and moving along! But then reality creeps in… There’s the pressure of creating a fresh, interesting and new idea. You can’t just reach into a magic hat and pull that perfect idea out....
by Erin Ferree | Dec 10, 2011 | Consider Your Clients, Small Business Branding
Do you ever feel like your brand’s a little bit chilly? Like it’s too professional or boring? Or you’re distant… not as cozied up and close with your clients as you’d like to be? Why not warm it up a bit? Warmth in your brand can make it...
by Erin Ferree | Nov 12, 2011 | Consider Your Clients, Small Business Branding
Are you “marketing at” your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you’re shouting at them with a megaphone, or like you’re having a two-way conversation? We all have a craving for connection and...
by Erin Ferree | Jul 13, 2011 | Consider Your Clients
What I’ve learned about consumers and clients from my dog: Sometimes it’s hard for your clients and customers to tell the difference between “want” and “need” – the lines get blurred and it feels like they both want and need...
by Erin Ferree | Mar 25, 2011 | Consider Your Clients, Small Business Brand Strategy, Small Business Branding
When you think about designing – or redesigning – your business’s identity, you think about finding a designer and hiring them to design a logo, right? That’s where many small businesses go wrong. There’s a 5-step process to designing...
