by Erin Ferree | Jul 17, 2013 | Designing Marketing Materials
Just because you can put more information on a marketing piece or web page, doesn’t mean you should. Simplicity – while saying enough – is a gift to your clients. It helps them get clarity, absorb what you’re saying quickly and get back to what...
by Erin Ferree | Jul 12, 2012 | Designing Marketing Materials
Here’s just a very few of the design projects I’ve been working on for my coach and entrepreneur clients lately: For Finish Agent, a poster for their sponsorship of various events. This was a part of a set with a postcard design, giveaway item and a second...
by Erin Ferree | Jun 19, 2012 | Designing Marketing Materials
That’s right, boys and girls, I’ve leapt into the deep end of info graphics…here’s my first try at using Piktochart. It’s a fun way to get your message across! The software makes it easy to choose a template, put your info in and then...
by Erin Ferree | Mar 23, 2012 | Designing Marketing Materials, Small Business Branding
You’re just starting your business. Opening a bank account, getting a business license, and setting up your office are top priorities. And, of course, the question of stationery and marketing comes up. If you’re starting a business, you need business...
by Erin Ferree | Oct 6, 2011 | Designing Marketing Materials
I was just speaking with one of my clients – a small business IT expert (computer fixing guy). We were discussing how to make his yearly calendar mailer more effective. I proposed putting a Quarterly IT Assessment Checklist on the back of the calendar. A simple...
by Erin Ferree | Sep 28, 2011 | Designing Marketing Materials
An interesting question posed by Mistina Picciano of Market It Write: http://marketitwrite.com/blog/2011/09/are-naked-books-the-new-design-trend/ Creating cover art for your ebooks does three things psychologically: 1. Makes the invisible ebook visible, so that people...
