Simplicity

Simplicity

Just because you can put more information on a marketing piece or web page, doesn’t mean you should. Simplicity – while saying enough – is a gift to your clients. It helps them get clarity, absorb what you’re saying quickly and get back to what...

Should Your eBook Have Cover Art?

An interesting question posed by Mistina Picciano of Market It Write: http://marketitwrite.com/blog/2011/09/are-naked-books-the-new-design-trend/ Creating cover art for your ebooks does three things psychologically: 1. Makes the invisible ebook visible, so that people...