by Erin Ferree | Sep 21, 2010 | Colors, Logo Design, Small Business Branding
QUESTION Can you give me your opinion on changing the colours in your logo to suit different types of advertising. What impression does it give, and will it effect long term establishment of that brand/logo.? ANSWER For a small business, I recommend NOT changing your...
by Erin Ferree | Jun 23, 2010 | Logo Design
This is a question I get a lot from clients who are thinking of – or even starting to – register their logos as trademarks. Here's some advice from the US Patent and Trademark Office website: Anyone who claims rights in a mark may use the TM...
by Erin Ferree | Jun 20, 2010 | Logo Design
A vector file of your logo is one of the most valuable items that you can have in your small business's brand kit. What is a vector file? It's a file that was created in Adobe Illustrator or a similar drawing program. It's called a vector file because...
by Erin Ferree | May 13, 2010 | Logo Design
… Megan asked, in frustration, while creating a PowerPoint presentation. Instead of scrolling through the symbol menu, you can type it! On a Mac: Type Option-2 On a PC: Hold down ALT and type “0153” In HTML code: ™ Now you can use the trademark...
by Erin Ferree | Apr 28, 2010 | Logo Design
The third part of that question is about designing a logo that stands out. As a small business owner, you should: 1. Research the competition. If you don’t know what you’re standing out against, then… well, you know. Find out what your competitors...
by Erin Ferree | Apr 27, 2010 | Logo Design
The second part of this week’s question is “How do you decide what logo to create for your business – one really pops out, bold in color”? First of all, I recommend that you hire a brand designer to create your logo. Hire a brand designer...
