Do You Have A Vector File Of Your Logo?

A vector file of your logo is one of the most valuable items that you can have in your small business's brand kit. What is a vector file? It's a file that was created in Adobe Illustrator or a similar drawing program. It's called a vector file because...

“Where the heck is my TM symbol?”…

… Megan asked, in frustration, while creating a PowerPoint presentation. Instead of scrolling through the symbol menu, you can type it! On a Mac: Type Option-2 On a PC: Hold down ALT and type “0153” In HTML code: ™ Now you can use the trademark...

Creating A Logo That Stands Out

The third part of that question is about designing a logo that stands out. As a small business owner, you should: 1. Research the competition. If you don’t know what you’re standing out against, then… well, you know. Find out what your competitors...