why I can’t stand “mistakes” marketing

I spent a big honking chunklet of time the other lovely day trying to write an article for my newsletter. Trying, trying, trying. And flailing! (I’ve decided that flailing is the new word for failing… More on that here) I was going to write a “3...

8 Secrets to Designing A Super-Fabulous Flyer

How do you design a flyer that will stand out on a crowded bulletin board and get people interested enough to grab one of your phone-number tabs?  1. Write a compelling, interesting headline – focused on what your ideal client wants. Use interesting words to say...

New Testimonial Rules

 Do you use testimonials to market your small business? (You should – they're great credibility-builders. But, I digress…)  The FTC changed the rules about what your testimonials can say back in October of 2009. Here's how it boils...