by Erin Ferree | Feb 24, 2012 | Marketing
I spent a big honking chunklet of time the other lovely day trying to write an article for my newsletter. Trying, trying, trying. And flailing! (I’ve decided that flailing is the new word for failing… More on that here) I was going to write a “3...
by Erin Ferree | Aug 23, 2010 | Marketing, Small Business Branding
This week, look for gaps or holes in your marketing kit and get them filled in, so you’ll be ready to market seamlessly throughout the fall. And so that you’ll have a full brand kit, and be able to present a professional image at every available...
by Erin Ferree | Aug 16, 2010 | Marketing
The end of the summer is a great time to really shine a light on your marketing materials and examine them closely for accuracy and to make sure that they’re modern. That way, you have time to fix any issues before the busy fall season. Things to look for...
by Erin Ferree | Jul 28, 2010 | Marketing
How do you design a flyer that will stand out on a crowded bulletin board and get people interested enough to grab one of your phone-number tabs? 1. Write a compelling, interesting headline – focused on what your ideal client wants. Use interesting words to say...
by Erin Ferree | Feb 23, 2010 | Marketing
Do you use testimonials to market your small business? (You should – they're great credibility-builders. But, I digress…) The FTC changed the rules about what your testimonials can say back in October of 2009. Here's how it boils down: 1. If...
by Erin Ferree | Jul 21, 2009 | Marketing
Ah, the lazy days of summer. Time to play in the sun, hang out with your friends, and have the kids home from school. Or maybe it’s time for a barbeque or a trip to the beach. And then there’s always summer vacation to take up a bit more time… ...
