What evolving a brand looks like…

Evolving a brand is the process of changing a design to bring it into congruency with the business’s growth. Evolving a brand doesn’t always mean that you have to create a whole redesign. Sometimes an evolution can really be quite small. In this case, all...

5 Brand Reexamination Triggers

Have you looked at your own brand lately? Really stopped and looked at it closely, to see whether it’s still working for your business and making you look great? Small businesses should check up on their brands at least once a year. It’s like spring...

Just launched: LibraKnits.com

I’m so excited about this new brand and site I’ve just launched for a client. First of all, it’s for a craft business. I love to craft, and so it’s great to do a site for something that’s genuinely fun. Second, this project included an...