by Erin Ferree | Jan 23, 2013 | Rebranding
Evolving a brand is the process of changing a design to bring it into congruency with the business’s growth. Evolving a brand doesn’t always mean that you have to create a whole redesign. Sometimes an evolution can really be quite small. In this case, all...
by Erin Ferree | Jul 22, 2010 | Rebranding, Small Business Branding
Unless your brand has been hiding in a closet, every existing brand has some degree of brand equity – of recognizability, value or trust that your clients already place in that brand. When you redesign your brand, you want to use the power of your brand’s...
by Erin Ferree | Jun 25, 2010 | Rebranding
Have you looked at your own brand lately? Really stopped and looked at it closely, to see whether it’s still working for your business and making you look great? Small businesses should check up on their brands at least once a year. It’s like spring...
by Erin Ferree | Apr 9, 2008 | Rebranding
I’m so excited about this new brand and site I’ve just launched for a client. First of all, it’s for a craft business. I love to craft, and so it’s great to do a site for something that’s genuinely fun. Second, this project included an...
