by Erin Ferree | Apr 22, 2010 | Visual Vocabulary
How do I get a consistent look when no one appears to be on the same page? Consistency is incredibly important – and sometimes hard to get. This is especially hard when you have many designers working on different projects. Here are some tips on how to make this...
by Erin Ferree | Jun 7, 2007 | Visual Vocabulary
My big advice about visuals, boiled down into the tiniest format possible. – Know your business's personality – Know your target audience – Draw visuals that communicate your personality to your target audience And, alongside all that, keep it...
by Erin Ferree | Dec 7, 2006 | Visual Vocabulary
This is an innocent question that I get all the time from my clients at the end of a project. But, fonts, like computer programs, are pieces of software. When I purchase fonts to use in my designs, I’m purchasing a license for my business only. So, it would...
