by Erin Ferree | Aug 6, 2010 | Small Business Branding
When you are designing new marketing materials for your small business, you have a perfect opportunity to create consistency. The best (and easiest) way to go about this is by establishing – and then following – some guidelines about the elements you use...
by Erin Ferree | Apr 6, 2010 | Websites + Blogs + SEO
There are 4 major consistency factors that you have to take into account when designing your online brand: 1. Design: Take into account the design style, appropriateness to your business, cleanness of the design, and timelessness (you don’t want to look dated...