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Is Your Brand Representative Of Who You Really Are?

by Erin Ferree | Aug 18, 2010 | Small Business Branding

 Does your brand show your clients an authentic picture of your business’s personality? Does it shine with your style? Does it feel like it fits you perfectly? If your answer to any of the above is “no”, and your brand doesn’t truly...

Branding Question: Too Small To Design A Brand?

by Erin Ferree | May 7, 2010 | Small Business Branding

This probably seems almost like the last question. But, instead of being about having a brand, which all small businesses do, this is about intentionally designing a brand. The answer is, maybe. Every small business is not ready to design their brand out of the gate....

Branding Question: Is My Business Too Small For A Brand?

by Erin Ferree | May 6, 2010 | Small Business Branding

Many small businesses worry that they are too small to create a brand. However, if you’re in business and talking to people about it, you’re already doing just that. A brand is “The collection of perceptions that your customer has about your...
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