by Erin Ferree | Jul 12, 2012 | Small Business Branding
You may be missing a big chunk of your brand without even knowing it’s gone! And if you’re missing this piece, your brand will seem like it’s not rolling along smoothly – it will feel clunky or rough around the edges. There’s one piece of...
by Erin Ferree | Nov 1, 2011 | Small Business Branding
Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn’t want your mother or your mentor to see? If you said “yes”, I’m curious: why is your brand icky? Your...
by Erin Ferree | May 9, 2011 | Small Business Branding
Are you hesitating in your brand? Are you playing it safe or being polite? Hiding behind “professionalism”? Your brand is the place to stand tall and declare what your business is all about. To own your space and your difference – wear it proudly....
by Erin Ferree | Apr 22, 2011 | Small Business Brand Strategy, Small Business Branding
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to...
by Erin Ferree | Apr 18, 2011 | Small Business Branding
Your brand is made up of meaning and emotion, wrapped in the experience of doing business with you. This video explains how to create a connection with your ideal clients by presenting your brand’s meaning, emotion and experience to them in an intentional,...
