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How To Create Consistency In New Marketing Materials

by Erin Ferree | Aug 6, 2010 | Small Business Branding

When you are designing new marketing materials for your small business, you have a perfect opportunity to create consistency. The best (and easiest) way to go about this is by establishing – and then following – some guidelines about the elements you use...

Branding Question: Getting A Consistent Look When No One Is On The Same Page

by Erin Ferree | Apr 22, 2010 | Visual Vocabulary

How do I get a consistent look when no one appears to be on the same page? Consistency is incredibly important – and sometimes hard to get. This is especially hard when you have many designers working on different projects. Here are some tips on how to make this...
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