by Erin Ferree | May 18, 2012 | Small Business Branding
Where I live, there are 4 traffic lights between my house and the main road. So, before I can really get on my way in any journey, I usually have to stop, no matter where I’m going. Some days, I even have to stop and wait at all 4 lights. All this stopping and...
by Erin Ferree | Apr 6, 2012 | Small Business Branding
Why Your Personal Tastes Have Nothing To Do With Your Logo As a business owner, one of the most important business decisions you’ll make is choosing the design of your logo. Whether you design the logo yourself or hire a designer, you’ll have to make some...
by Erin Ferree | Mar 23, 2012 | Designing Marketing Materials, Small Business Branding
You’re just starting your business. Opening a bank account, getting a business license, and setting up your office are top priorities. And, of course, the question of stationery and marketing comes up. If you’re starting a business, you need business...
by Erin Ferree | Feb 10, 2012 | Small Business Branding
Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent...
by Erin Ferree | Apr 22, 2011 | Small Business Brand Strategy, Small Business Branding
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to...
