by Erin Ferree | Mar 15, 2012 | Small Business Branding
You’re throwing your event to do all sorts of very exciting things for your business, right? You want to increase your credibility, raise your visibility, get some industry attention, grow your list, position yourself as an expert, create a memorable and fabulous...
by Erin Ferree | Apr 22, 2011 | Small Business Brand Strategy, Small Business Branding
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to...
by Erin Ferree | Apr 2, 2011 | Small Business Brand Strategy
A brand strategy is made up of the why, what and how behind your brand – why you do it, what you’re doing and how you show people that, tell people that and get the word out.
by Erin Ferree | Mar 25, 2011 | Consider Your Clients, Small Business Brand Strategy, Small Business Branding
When you think about designing – or redesigning – your business’s identity, you think about finding a designer and hiring them to design a logo, right? That’s where many small businesses go wrong. There’s a 5-step process to designing...
by Erin Ferree | Feb 14, 2011 | Small Business Brand Strategy
We’re talking about a real-world example of a brand strategy. A new coaching company, launching to entrepreneurial women with families who crave more work/ personal/ family balance in their lives. Here’s a link to Part 1:Â An Example of a Brand Strategy...
