by Erin Ferree | Feb 11, 2011 | Small Business Brand Strategy
We’re talking about a real-world example of a brand strategy. A new coaching company, launching to entrepreneurial women with families who crave more work/ personal/ family balance in their lives. Here’s a link to Part 1:Â An Example of a Brand Strategy...
by Erin Ferree | Feb 10, 2011 | Small Business Brand Strategy
Last time, we talked about how to make your brand effective instead of “just pretty”. I thought an example might be helpful. Here’s a sample of a brand strategy for a launching company. I’m going to post it one step at a time (otherwise, it...
by Erin Ferree | Jan 27, 2011 | Small Business Branding
7 Rules For Designing A Strong, Substantial and Successful Brand If you want a brand that goes beyond being “just pretty†into having some real substance and strength so that it can be successful for your business, just follow these 7 rules: It’s...
