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An Example of A Brand Strategy – Part 2

An Example of A Brand Strategy – Part 2

by Erin Ferree | Feb 11, 2011 | Small Business Brand Strategy

We’re talking about a real-world example of a brand strategy. A new coaching company, launching to entrepreneurial women with families who crave more work/ personal/ family balance in their lives. Here’s a link to Part 1: An Example of a Brand Strategy...
An Example of a Brand Strategy – Part 1

An Example of a Brand Strategy – Part 1

by Erin Ferree | Feb 10, 2011 | Small Business Brand Strategy

Last time, we talked about how to make your brand effective instead of “just pretty”. I thought an example might be helpful. Here’s a sample of a brand strategy for a launching company. I’m going to post it one step at a time (otherwise, it...

7 Rules For Designing A Strong, Substantial and Successful Brand

by Erin Ferree | Jan 27, 2011 | Small Business Branding

7 Rules For Designing A Strong, Substantial and Successful Brand If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules: It’s...
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