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The Pitfalls of Professionalism In Small Business Branding

by Erin Ferree | Feb 24, 2011 | Small Business Branding

I always ask the entrepreneurs I’m working with to give me 5 adjectives that they would like their clients to use when describing their businesses. 90% of the time, one of the adjectives I get back is “Professional”. Wanting to be seen as...
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